Google Chrome Update
An update to Google Chrome, first announced last year, was finally made a reality this month. The browser now bans intrusive advertising by default on mobile devices and desktop computers.
Whether it be full-page pop-ups, blaring video pitches that automatically start, or large ads blocking the content you actually want to see, Google is here to do something about the problem and change the average person’s day on the internet, for the better. While the update is not a universal ad blocker, it acts as a filter, affecting only those websites that allow four types of desktop ads and eight types of mobile ads violating standards. The standards were created by the Coalition for Better Ads, a group Google is a member of. This change will give Google an even greater role in shaping the web, keeping the entire ecosystem of the web healthy and improving it for all. The filter will be rolled out gradually to all of the browser’s users and is generally being embraced by the industry. Website operators have had plenty of time in advance to become compliant; those who violate the standards will be given 30 days to make corrections in the future or risk having all of their website ads disabled by Google.
To learn more about Google Chrome’s update and the tech giant’s singular position in the modern web, visit here.
