Foursquare and LinkNYC are coming together with one goal in mind: helping people in the time of COVID-19.
The campaign between the pair is taking “data-driven marketing” to a whole new level. LinkNYC is using Foursquare’s location information to help New Yorkers avoid each other through digital out of home displays (DOOH). LinkNYC is the company behind the digital kiosks scattered on NYC sidewalks; now, they’re using Foursquare’s data to display the average hourly traffic levels for nearby grocery stores and drugstores. The partnership reflects a shift in thinking about how products can be produced to help people meet new and possibly unexpected pandemic-related challenges.
To learn more about how New Yorkers can take advantage of the new use of technology in their city, visit here.
